Cheap

SO
AI
EXTRA VALUE RANGE

CONGRATULATIONS.
YOU’RE CHEAP.

You saw the colour. You read the name. You still went ahead.

We respect that. Financially, at least.

NOT A LUXURY ITEM

No loyalty points. No exclusive membership. No complimentary champagne.

Just you, your questionable shirt, and the satisfaction of keeping your expectations manageable.

I COULD HAVE PAID MORE

BUT YOU DIDN’T.

And now you’re here, reading the inside of a bargain. Outstanding commitment.

SO AI — SPEND LESS. EXPECT LESS.

Back to the shop. Try to contain yourself.

Thanks for keeping our expectations low.
A joke about taste. Your statutory rights remain fully priced in.